Vehicle Inventory
Track vehicles, stock numbers, VINs, mileage, photos, pricing, status, availability, notes, and vehicle details from one workspace.
Custom Car Sales CRM & Website
Manage inventory, leads, customer follow-up, vehicle pages, deal flow, and sales workflow in one owned system.
InventoryVehicles, photos, pricing, availability, and sales status stay organized.
Lead FlowWebsite inquiries, calls, follow-ups, notes, and customers stay connected.
Sales SystemStart with the CRM, then connect website, portals, and reporting tools.
What it manages
Inventory, leads, customers, follow-ups, and website requests connected in one sales workflow.
This car sales CRM and dealership software is designed around how a real sales operation handles vehicles, prospects, communication, and deal movement.
Lead Management
Capture website leads, phone inquiries, walk-ins, form submissions, and customer interest without losing follow-up history.
Customer Records
Keep buyer details, communication history, vehicle interest, notes, appointments, and next steps connected to the sales record.
Deal Workflow
Move prospects through lead, appointment, test drive, negotiation, finance handoff, sold, lost, or follow-up stages.
Vehicle Pages
Show available inventory online, build trust, collect inquiries, and route website requests back into the same sales workflow.
Sales Reports
Review lead sources, inventory activity, sales pipeline, customer follow-ups, closed deals, and dealership performance.
Built to replace disconnected CRMs, spreadsheets, listing tools, and paper follow-up.
Many car sales operations run on a mix of monthly CRM tools, website forms, inventory lists, spreadsheets, text messages, handwritten notes, and memory. This system is designed to bring the workflow into one custom operating system that your dealership can own.
Common car sales problems it helps clean up
- Lead information spread across forms, texts, calls, and spreadsheets.
- Vehicle inventory updates not matching the website or sales floor.
- Sales follow-up depending on memory instead of a clear workflow.
- Customer notes and deal status getting lost between tools.
- Generic CRM software that does not match the way the dealership sells.
- Monthly software costs that keep growing as tools are added.
System options
Start with the sales CRM, then add the tools that make sense.
The best setup depends on how you manage inventory now, where leads come from, and how your team handles follow-up, website requests, and deal movement.
Staff Portal (CRM)The sales team workspace for leads, customers, follow-ups, appointments, notes, deal status, and daily CRM workflow.
Admin PortalThe inventory manager and owner workspace for vehicle records, pricing, photos, availability, sales status, reports, users, and system controls.
Website (Lead Generation)A professional dealership website built to present inventory, capture leads, build trust, and route prospects into the sales workflow.
Software pricing.
Each product is priced as a buildable piece of the system. The sales CRM is the core starting point, then the rest of the ecosystem can be added around it.
Sales CRM
The main internal command center for running car sales workflow.
- Manages leads, customers, inventory interest, appointments, follow-ups, reports, and daily sales workflow.
- Keeps the sales team working from one system instead of scattered tools.
Admin Portal
A management workspace for owners and leadership to control the system.
- Manages users, permissions, business rules, pricing, settings, reports, and system controls.
- Gives leadership oversight without crowding the daily sales workflow.
Staff Portal
A role-based web workspace for salespeople, managers, or back-office staff.
- Gives staff access to the leads, tasks, notes, updates, and records they need.
- Helps move work through the dealership without everything going through one desk.
Customer Portal
A customer-facing web portal connected to the sales workflow.
- Lets customers submit requests, share interest, view updates, and continue communication.
- Reduces phone back-and-forth while keeping prospects connected to the system.
Staff Mobile App
A mobile app experience for staff who need access away from the desk.
- Supports lead updates, task handling, notes, photos, inventory updates, and staff communication.
- Helps employees stay connected to the operating system from their phone.
Customer Mobile App
A branded mobile app for customers to interact with the dealership.
- Supports requests, status updates, vehicle interest, notifications, and customer access.
- Creates a stronger customer experience while staying tied to the internal workflow.
Website
A professional dealership website built to present inventory and bring in new opportunities.
- Explains the dealership, builds trust, shows inventory, captures leads, and routes forms into the workflow.
- Acts as the public-facing entry point for the operating system.
FAQ
Car sales CRM and website questions
Is this a generic CRM?
No. It is positioned as a custom business operating system for car sales operations, including inventory, leads, customers, follow-ups, vehicle pages, deal workflow, and reporting.
Can it work for a small dealership?
Yes. The system can start with lead and inventory workflow, then expand later with a website, customer portal, staff tools, or mobile app.
Can the website connect to inventory and leads?
Yes. Vehicle pages, inquiry forms, contact requests, and lead details can connect back into the sales workflow instead of living separately.
Does the dealership own the software?
The offer is built around one-time ownership instead of requiring another monthly software subscription for the core custom system.
Find the right car sales software setup.
Send your dealership details and what you are trying to improve. 5 Star Support will help map the right setup for inventory, leads, follow-up, website requests, deal workflow, and reporting.